Offical Call of Duty trailer

media forms- What codes and conventions does the trailer does the trailer use to establish the texts genre?

medium shot at the beginning black and white (mature 17s) connotes danger and innocence being combined whilst also conveying that they are trying to hint to the audience that it will contain blood and gore and that younger people shouldnt view the trailer (aka, sense of importance as many institutions don't do this.

Colour layout, green and black- connotes sci-fi, symbol of it being supernatural. The direct light on mw3 conveys a direct focus connoting that its the light in the world because of the globe background.

explosions. gore, blood connote that its a violent game to watch.



Representations

exotic locations -America gives the sense of nationalism and cultural soveignity
could also connote that its a game based in America.
The globe used connotes a sense of globalisation (Mcquail) and includes that the game targets different countries.