What institutional issues are raised by the topic areas?

   How are institutions reacting to change in technology?

• How are institutions attempting to reach and engage their audiences?
• What economic issues are behind the construction and distribution of contemporary media texts?

·         Institutions have to become more aware of technology as the years go by. This is because of technology  is becoming more advanced and societies interests changing. This makes it a lot harder to target particular audiences as different uses of technology targets different audiences.

·         As e-media is portrayed as one of the main major platforms to promote a film, whilst also targeting a wider range of audiences, more institutions have uploaded super 8 marketing on the web.

·         Examples of this A futuristic augmented reality tie-in for the movie Super 8 turns your smartphone into its own science fiction story. With just your iPhone and its camera, the movie's new app can turn any Super 8 poster in the United States into a video clip from the film.

·         The technology behind this comes from Autonomy, which normally plays in enterprise software.

Going to be used in future films

Aurasma's content is just one aspect of a long and complex viral marketing campaign for the film that's included a hidden url in a single frame of the movie's original teaser trailer and some extra footage hidden in the movie's iPhone app. By solving puzzles and following clues in the app and around the web Super 8 fans are able to unlock frames of this hidden video. Since the Super 8 app has already been downloaded over a million times, users have been able to work together to assemble minutes of hidden footage this way.

Once you've downloaded the Super 8 app and opened it up you'll be able to access the Aurasma content by clicking on the "AR Lens." This brings up the view from your phone's camera. Then it's just a simple matter of pointing the lens at an image like the Super 8 poster that's been "lit up"-as Autonomy refers to content that's Aurasma-enabled--and the app will recognize the image and work its magic, including but not limited to launching a game or playing video.(An earlier demo reel shows the technology can trigger more than just video clips.) One example we've seen demonstrated: Superimposing a video over an image, to make it seem as if the image came alive.

·         http://www.pcworld.com/article/230118/futuristic_super_8_ads_remind_us_of_minority_report.html

Everything about super8 links to technology. This may be because the film uses a 8mm camera and the narrative of the storyline is a group of friends filming their own film. However, this type of technology is left in 1979 and the new technology that promotes super 8 consists now.

Facebook super 8 pages.

http://www.facebook.com/Super8Movie

·         582,969

·         like this

·         582,969

·         like this

10,435

talking about this

facebook super 8 allows the audience to be able to join and become a member and be aware of the news of super 8. You can view interviews.

Facebook is a way of advertising the other media platforms to wide range of audiences.

·         Super 8 FI

·         Super 8

·         J.jabrams facebook

·         This then enables fans to make their own facebook pages

·         To promote on facebook is a great way as people globally join facebook.

·         Facts on facebook

·         More than 800 million active users

·         More than 50% of our active users log on to Facebook in any given day

·         Average user has 130 friends

·         More than 900 million objects that people interact with (pages, groups, events and community pages)

·         On average, people on Facebook install apps more than 20 million times every day

·         Every month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websites

On the official page links take you to other forms of media such as “Read the super8 comic online”

·         Webs for each actor actress, http://www.elle-fanning.net/

·         We understand more about the characters. Future star appeal.

Aurasma's content is just one aspect of a long and complex viral marketing campaign for the film that's included a hidden url in a single frame of the movie's original teaser trailer and some extra footage hidden in the movie's iPhone app. By solving puzzles and following clues in the app and around the web Super 8 fans are able to unlock frames of this hidden video. Since the Super 8 app has already been downloaded over a million times, users have been able to work together to assemble minutes of hidden footage this way.